Invitation to Congress

Meadors is choice for helm at UCA
Professor Dr. Seval AKGÜN,
MD, PhDs 
Prof. Dr. Allen C. Meadors
Co - Chair
 Dear Colleagues.

We would like to invite you to the 12th edition of the Health Academics Association(SAD) and the University of North Carolina-Pembroke We would be happy to invite you to the International Health Management Congress . The main theme of this year's congress will be "Financing and emergency management and alternative solution proposals in new health institutions".  Our congress will take place in Antalya between 17-20 November 2021. We think that this year's congress, which we expect many participants from Turkey and different countries, will be more intense and productive than other congresses with many presentations, discussions and new information.
       Health systems around the world are shaking their foundations due to the COVID-19 outbreak. Like all major crises, this crisis exacerbates our hidden problems and sheds light on the risks we are not aware of. We have already started to see the biggest effects of the crisis in terms of health systems on hospitals and other health care providers. As in our country, health systemsand hospitals in almost all countries of the world  have fought and continue to fight unprecedentedly and heroically with COVID-19.  However, these efforts have put unprecedented financial pressure on the health system and especially on private or autonomous hospitals.   Yes, as in every sector, we are experiencing a process that we call a new normal in the health sector, and we are going through a historical period that we will talk about in the future. In order for us to take our place in the sector both at the global level and in Turkey, we also need to make this transformation. But one of the most important issues for this transformation is to ensure the financial sustainability of health institutions.
       In the pandemic, the financing of health services, starting from the prevention of transmission, and the economic reasons for accessing the service during the diagnosis and treatment process have become a vital title. As it is known, almost all of the public hospitals were declared as pandemic hospitals with the pandemic and their elective cases were postponed. In this case, elderly patients, pregnant women, hematology-oncology patients, those with chronic diseases (heart, diabetes, hypertension, kidney, COPD, etc.) and those who needed surgery had to postpone their health problems or had to turn to new applications such as telehealth or mostly to private health institutions. In addition, curfew restrictions have changed the purchasing and consumption patterns of consumers. It is seen that telehealth has grown 6-7 times in terms of the health sector. Every hospital has started to enter the subject of telehealth in some way. Some new products have started to enter the market and alternative applications have been introduced in the health sector. For example, home health care; this is one of the other areas that will continue to increase in demand in the coming period and digital solutions specific to this issue have started to be produced. We have been talking about digitalization for years, and this field has become a necessity at every level, from service delivery to pharmaceutical industry, from health technologies to medical and supplier chain, instead of being a luxury.  Therefore, it is expected that cooperation will strengthen in this period, but among the most important issues is that all health institutions that provide health services directly and indirectly increase their effectiveness and reduce their costs.
          In this context, with the new normalization to come, steps will be taken in the field of cost reduction in the sector, spreading health services to wider masses, evaluating the opportunities to incorporate new abilities to increase service diversity and scale efficiency, health care value. The procedures and treatment methods within the scope of reimbursement will be reviewed, it will be decided to include health services such as telehealth within the scope of reimbursement, and medical and economic evaluation studies are carried out for the procedures and treatment methods.  In the perspective of new business models after Covid-19, ‘new normal’ has started to be talked a lot and the discussion will continue.
          For this reason, the necessity of evaluating the effects of the Covid-19 crisis on the health sector in Turkey and in the world, how it affects local and international health services, pharmaceutical and medical technology institutions, and discussing current issues such as new business models, supply chains, newest health technologies and investment activities in the health sector has emerged. We can evaluate the process of preparing institutions in the life sciences sector for the new normal under five headings. These are; operational competence, sustainable personalized health, economics of scale, data liberation and building trust. However, localization and nationalization will become very important in the health sector in line with what we have experienced. It will be very important to make investments that will form the infrastructure of all these together with personal rights and health data, both in terms of legal legislation and with the common added value of all players, and to create the necessary financial solution proposals for this purpose. But how quickly will health systems evolving as a result of historical and cultural processes in the past behave to keep up with these new developments? How ready are our academicians and policy makers who are interested in health policies while these emerging new systems force us into new organizational and financing models?
         For this reason, the main theme of the International Ninth International Health and Hospital Management Congress will be "Financing and emergency management and alternative solution proposals in new health institutions".
        In the congress; the financing of health services in change with the new normal will be discussed. The role of the SSI, the SUT changes made during the process, intensive care services, difficulties in accessing diagnostic tests and the problems experienced in practice will be shared and what problems may be encountered in the financing of health services in the near future will be discussed. The interventions in different health systems during the three days of Covid-19, the applications that increased in this period such as telehealth with the increase in digitalization and the effects of these applications on the financing of health institutions will be brought to the agenda comparatively at the international and global level, and Contemporary Approaches and Innovations in Health Financing will be examined.

 As the co-chairs of this congress, we hope to see you at this congress held in Antalya, Turkey's pearl, at the point where the three continents meet. Hope to meet you in Antalya in November,